Government Urged To Toughen Up On Infant Formula Marketing
Press Release 1 December 2010
The Government is being urged to step up its regulation of the marketing of infant formula.
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La Leche League New Zealand, the country's leading breastfeeding support group, wants the Government to take the lead in protecting breastfeeding by moving from a voluntary code to full implementation of the the International Code of Marketing of Breast-Milk Substitutes, and subsequent relevant World Health Assembly resolutions, which regulate industry practice to protect babies' lives, health and wellbeing.
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